Mintfish is a finance company for the insurance industry. Andy(client) did't want the logo look like some stuffy insurance or finance related company. They were more open & wanted to have fun with the logo and want the brand identity to communicate "different".
We decided to go with a fresh, different, unique, and fun approach. MintFish can be described as progressive, innovative, pushing the edge, and anything but boring.
The design is an abstract combination of mint leaves and fish, together conveying mintfish.
The design has values of team, community and more importantly a common vision. The color changes from blue to green to convey flexibility and variety of approach.